Another logotype for Amanda Cross on her content marketing company for HR Technology and B2B companies that works with forward-thinking HR technology companies to provide stellar content for their audiences.

Amanda wants to evoke feelings of femininity, but also something structured and technological feeling with a soft touch.

OBJECTIVE:

chic, feminine, sophisticated, forward-thinking and techy

I made a brand that has a soft-edge that represents feminity, chic and sophistication. Bold font for being professional and expert in the field and a sphere since it speaks timelessness.

As timelessness relates to being forward thinkers as we want our brand aesthetics to last.