SMIRK STUFF is embroidered designed that is worn on a shirt button. It is all about self-expression, challenging wasteful fashion and supporting non-profit organizations.
She wanted a brand that would reflect what smirk stuff is all about. So, we worked on a visual that shows
PRIDE & REBELLION with it’s bold and serif customed lettering
PLAYFUL AND GIGIL with vibrant colors.
We wanted to ensure that the visuals provide her approach and came up with an original yet timeless brand.