Flourish and Bloom

Passion Project


Logo, Full Brand Identity Design, Illustration


Flourish and Bloom is a premium floral company dedicated to providing exquisite floral arrangements and designs for various occasions. With a focus on quality, creativity, and customer satisfaction, it aims to bring the beauty of nature into every home and event.

The icon features a simple yet elegant depiction of a blooming flower, which conveys a sense of freshness, elegance, and beauty.

I chose lavender as the main icon for our project because it is a versatile and sophisticated choice for a brand identity. Lavender evokes a sense of tranquility, sophistication, and natural beauty that perfectly aligns with our project’s goals.

  • Name: Flourish and Bloom
  • Tagline: “Where Every Petal Tells a Story”
  • Logo: A simple yet elegant depiction of a blooming flower, conveying freshness, elegance, and beauty.

Adding mood to the brand helps shape how the people perceive, connect with, and remember a brand. By carefully crafting the mood, it can also build a strong and memorable brand presence.

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